About Us

Our Story

The journey behind Isler — our origins, our purpose, and the milestones that shaped who we are.

Our Story

At Isler, we believe world-class manufacturing is the foundation of world-class brands.

  1. The vision

    Where it began

    Our journey began with a simple yet ambitious vision — to build an Indian manufacturing company capable of designing, developing and producing appliances that match global quality standards.

    The vision was brought to life by two founders with complementary expertise. One, an alumnus of IIT Kanpur, spent years in Germany before leading global supply chain and manufacturing transformation projects at Accenture. The other built deep expertise in the home appliance industry through years at LG Electronics.

    Together, they shared a common belief: India has the talent, the market and the potential to become a global manufacturing powerhouse.

  2. 2023

    From Design to Manufacturing

    When Isler was founded in 2023, our initial objective was to become an Original Design Manufacturer (ODM), creating innovative, India-designed products backed by strong engineering and intellectual property.

    However, as we worked with the manufacturing ecosystem, we encountered a significant challenge. Developing products that consistently met global quality standards proved difficult because India lacked the advanced manufacturing infrastructure required for precision appliance production.

    Instead of accepting this limitation, we decided to solve it.

  3. 2025

    Building Manufacturing Excellence

    We established our first manufacturing facility in Greater Noida, which became operational in January 2025, with commercial production beginning in February 2025.

    Production started with

    • Kitchen Chimneys
    • Built-in Hobs
    • Cooktops

    As demand grew, so did our capabilities. Today, we are expanding into

    • Built-in Ovens
    • Built-in Microwaves
    • Dishwashers
    • Small Domestic Appliances
    • Vacuum Cleaners
    • Air Purifiers

    Our vision is to become India’s best electronics and electrical appliances manufacturer, developing products for both the domestic and global markets.

  4. What comes next

    Building the Future of Indian Manufacturing

    Manufacturing excellence requires continuous investment.

    Over the coming years, Isler is expanding through new factories, backward integration, localisation of critical components and strategic technology partnerships.

    Our long-term goal is to develop fully integrated manufacturing ecosystems capable of producing over 1 million appliances annually, enabling global brands to manufacture competitively from India.

Our Ambition

Advanced fully integrated manufacturing units

We are expanding our backwards integration capabilities and capacity to fulfill all the demand.

Isler growth roadmap, 2024 to 2030A milestone ramp from the first 400k-unit factory in 2024-2025 to 1 million units per year by 2030.Milestones1 million Units/YrRAMP UPRAMP UPRAMP UPRAMP UPSet up 1st Factory 400k Units,INR 300 CrFirst factory kick off for1. Cooker Hood2. In-built Hob3. Cooktops2nd Factory - BackwardsIntegration andlocalizationBackward integration &localizationScale up First factory for CookerHood, In-built Hob, CooktopsStart assembly for4. Microwave5. Oven6. Dishwasher3rd Factory Capacity of600k Units, INR 600 CrPartnership/Acquisition in China forIP/Technology accessSet up a new facility in Mumbai nearthe sea port to optimize logisticscosts of import componentsExpand capacity or set up 4th Factory???Expand Capacity to reach 1 mln unitsper yearScaling of the mega factory tooffer complete solution for theBuilt-in Kitchen appliances2024-20252026202720282029 - 2030

Scroll sideways to see the full roadmap →

  • 2024–2025 — Set up 1st factory, 400k units, INR 300 Cr. First factory kick-off for cooker hoods, in-built hobs and cooktops.
  • 2026 — 2nd factory, backwards integration and localization. Scale up the first factory for cooker hoods, in-built hobs and cooktops; start assembly for microwaves, ovens and dishwashers.
  • 2027 — 3rd factory, capacity of 600k units, INR 600 Cr. Partnership or acquisition in China for IP and technology access. Set up a new facility in Mumbai near the sea port to optimize logistics costs of import components.
  • 2028 — Expand capacity, or set up a 4th factory, to reach 1 million units per year.
  • 2029–2030 — 1 million units per year. Scaling of the mega factory to offer a complete solution for built-in kitchen appliances.

This is more than our growth story. It is our commitment to building the future of appliance manufacturing in India.

Make in India Vision

We are proud to contribute to the Government of India’s Make in India initiative by building advanced manufacturing capabilities within the country.

Make in India — a lion built from gears and machine parts, over the colours of the Indian flag

By investing in technology, skilled talent, research and local manufacturing, we aim to reduce import dependency, accelerate innovation, create high-quality employment, and establish India as a preferred global hub for premium appliance manufacturing.

Insights

From the Isler Blog

Industry perspectives and manufacturing innovations from our team